Marketingly - Latest Comments in This Week: Crispy Pork Belly (and SMS Marketing)

Re: This Week: Crispy Pork Belly (and SMS Marketing)

Mo — Fri, 22 May 2009 08:32:51 -0000

Totally agree with you staying below 160 characters is the best practice for promotional SMS campaigns, 160 or above would more convenient for SMS notifications like due payments and so on. “KISS” keep it simple stupid, I prefer to say it “keep it simple smart” :D. I am in the SMS business and always say that to my clients, you can have look at my website resources section http://www.bestcairo.com/resou... I post unique video tutorials for email marketing and SMS Marketing in Arabic and soon I will be posting other content in English too. I will post a link to your nice website at web links section later today you can check it here http://www.bestcairo.com/web-l... and if you have any other blog or site with good marketing content I will be glade to add it. Email support { at} bestcairo (.com) I enjoyed reading your content good work and keep it up

Regards
Mo

Re: This Week: Crispy Pork Belly (and SMS Marketing)

Praveen Rajan — Sat, 20 Dec 2008 02:50:09 -0000

=(

2009 new year's resolution!

Re: This Week: Crispy Pork Belly (and SMS Marketing)

ranga — Fri, 19 Dec 2008 23:02:11 -0000

What happened to daily updates for 100 days?

:p

Re: This Week: Crispy Pork Belly (and SMS Marketing)

Praveen Rajan — Fri, 21 Nov 2008 22:33:43 -0000

Infuriate sounds harsh, but it's often how customers in focus groups describe SMS spam. It's the kind of messages which border on being "hard sells" - pushing more than one thing / product / promo in 160 characters is often not the best route.

One example I received today:

CIMB Bank:
MO OUTLET: MeliumYearEndClearance!21Nov-31Dec:hottest deal 4wardrobe upgrade!50LUXURY LABELS upto 70%off plus10% 4CIMB Bank cdmembers!www.cimbbank.com.my

The copy above is verbatim. The fact that the bank has chosen to cram so much of text in one message is annoying. Silly exclamation marks, poor punctuation and uppercase reminders just won't work. Most customers can tell the difference.

If the bank did a little more work, i.e. focus on a smaller group of users, they would be able to send a meaningful message to the people that would actually shop at Melium (not me!)

Re: This Week: Crispy Pork Belly (and SMS Marketing)

TsuLin — Fri, 21 Nov 2008 17:06:48 -0000

I'm interested to know, what you mean by (and if you have any examples to quote) : Lesson :.... engage rather than infuriate. (I am wondering any mktg sms that had infuriated you?)

Oink oink! Short legs, short legs.. yummmmmsss! And oh, Happy b'dya to you again. Would bring you there for ur b'day dinner if I was in KL.